Giclée
Prints
Definition * Terminologies * Statistics *
Step-by-Step Guide |
A Giclée Print is an art image on paper or canvas that has been produced
on a computer-driven ink-jet printer that sprays the ink onto the canvas or watercolor
paper such that the dots of color overlap one-another, providing more coverage and greater
intensity and purity of color.
Giclée (pronounced "zhee-clay" or
"gee-clay", a french word meaning "sprayed" onto the paper from many
tiny ink jets) describes the most advanced process for fine-art digital printmaking.
The newer giclée printers have the ability to resist fading about 10 times longer
than earlier printers. Using highly saturated, water-based archival inks with the
potential for making 512 chromatic changes, newer giclée printers can print more than
three million colors. The prints can be produced on a variety of absorbent surfaces
ranging from fine-art papers to canvas, silk, and even leather. Prints on canvas are
protected with a coating that makes them water resistant and allows them to be displayed
without glass.
Competition has not only forced the evolution of longer-lasting inks with broader
and more saturated color ranges but also brought forward the growing importance of the
role of craftsmanship. To get the best reproduction possible, to minimize
compromises, and to determine the compatibility of media and the permanence of inks, it is
necessary to discuss the process and practices involved with the individual printer.
The ability to use the latest methods, materials, and tools makes the difference in
the outcome and longevity of the print. The collaboration between the artist and the
printer - the skills and materials materials of the printer and the the goals of the
artist - will ultimately deterine the qauality of the print.
Understandably, true giclee is expensive to produce, thus the higher cost to collectors.
Low-end canvas prints cannot claim to be using colorfast inks, canvas
material, nor the high resolution that signals the exceptional Gicleé prints.
Witherspoon Fine Art has selected Coupralux and Hunter Editions as their printers
based on their use of the outstanding Roland press, the archival inks (50 - 100 years), UV
coatings, and non-cracking canvas as well as the invaluable color sense of their computer
technicians. |
| Printing Terminology |
Canvas Prints
Owning a canvas print or canvas transfer may
be the next best thing to owning an original work of art. Many of the canvas prints on the
market today qualify as true reproductions because they were produced directly on canvas
either with offset lithography or digital printing (description follows).
Canvas
transfers are the result of technology that has been around for about three decades, but
only became commercially acceptable in the 1990's. In a nutshell, through the use of
several chemicals, the ink on a limited-edition offset reproduction is literally
transferred to the canvas. The result is a reproduction with a lustrous finish like oil on
canvas.
Canvas
images score other bonus points with collectors as well. For one thing, artists can
hand-embellished by adding oil or acrylic paint highlights. Another factor is that canvas
prints and transfers can be framed like originals because they dont need to be
covered with protective glazing.
Digital Prints
Fine-art digital printmaking most often
begins with an original painting that is photographed by a digital camera and input into a
computer. All the manipulation, color corrections and other necessary procedures are done
in the computer with specially designed software. The reproduction is then printed out on
a four-color Iris or ink jet drum printer.
Although the digital print is made on a four-color
printer, the process can achieve millions of colors, most of which appear brighter than
the colors of offset reproductions. The reproduction of delicate pastel colors is
particularly outstanding and, when done properly, a digital reproduction of a transparent
watercolor original can rival the original.
Thats the bottom line for the art consumer. The bottom line for the artist
is that digital prints are a less expensive, quality way of test marketing the
reproduction without having to invest in an entire edition. Although digital prints have a
much higher per-print cost, they can be reproduced on demand, reducing the need for extra
inventory if prints arent sold. The artist can have one made, then another and more
later - and theyll all look exactly alike.
From the Artists Handbook of
Materials & Techniques by Ralph Mayer
Archival Inks: Inks used in fine art reproduction that have been optimized for permanence.
Archiving: Images are archived, often on DC-ROM, for a specified period.
Information necessary to reproduce the print is also archived, including ink, tables,
sizes, and medium used.
Artist Proof (AP): Frequently, an
edition will include a number of prints called Artist Proofs, or APs. These proofs
are normally pinted at the time of the initial printing of the edition and are outside of
the numbered series. APs frequently sell for more than prints from an edition..
Bon-A-Tirer or BAT (bone-ah-ti-ray): The proof accepted by the artist that
is used as the standard for comparing all subsequent prints. Some printers require a
signed BAT before production printing can begin.
Coating: A clear coating provides protection from smudging, fingerprints, and water
droplets. It does not improve the permanence of the print because most fading is due to
visible light. On some material, such as canvas, coating can render a print
water-resistant, allowing it to be framed without glass.
Color Management: An advanced technology that uses profiles of the input and output
devices to maximize color accuracy. Targets that include over 3000 colors are printed and
measured with a colorimeter to create profiles for the various ink/media combinations.
Resolution Scan: Professional scan at an out put resolution of 150 dpi or 300 dpi (dots
per square inch) using color tables optimized for archival inks on fine art media.
Iris Print: A print created on an Iris inkjet printer. Also called Iris giclée.
Resize: It is generally possible to resize files so prints can be made either
smaller or larger. Significant up-sizing is usually not successful, but an adjustment of
up to 20% is acceptable.
Sheet/Substrate: The sheet of paper or other material that will be printed on. The
largest Iris printers accommodate sheets up to 35 X 47 inches.
Transparency, Museum Quality: High quality reproduction requires copy
transparencies made by photographers experienced in art reproduction. Lighting is very
important in terms of evenness, color, and lack of any specular highlights. Transparencies
should either be 4 x 5 or 8 x 10 inches. The pre-press process tries to create a print
that looks like the transparency, not the original, so the transparency should reflect the
original as accurately as possible.
Lithography: The process
of drawing or painting with greasy crayons and inks on a particular speces of limestone
that has been ground down to the desired texture. Because the printing is a somewhat
mechanical procedure, the object of which is to turn out exact copies of the drawing as it
appears on the stone, the great majority of artists have this work done by professional
lithographers.
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| STATISTICS: Canvas Prints |
"The State of the Art: Our annual print market prognosis"
U.S.Art, Vol. 19, NO.1,
January 2000Canvas Prints:
65% of publishers currently produce canvas prints;
28% say that canvas prints are their most successful products
60% of galleries devote between 1% and 10% of their inventories to canvas reproductions.
54% of galleries plan to carry more canvas prints in 2000.
33% of collectors currently own canvas prints;
18% plan to buy them in the coming year.
Digital, Giclée Prints:
55% of publishers currently produce digital, a.k.a., giclée prints
25% of galleries devote between 1% and 10% of their inventories to digital prints.
27% of galleries plan to carry more digital prints in 2000.
48% of galleries say collectors buy digital prints because of their rich colors.
43% of publishers report that the average price for a digital print is between $401 and
$600.
10% of collectors already own digital prints;
8% plan to buy them in 2000
The Limited Edition:
61% of galleries say their most successful lproducts are limited-edition reproductions.
60% of publishers say their most successful products are limited-edition reproductions.
42% of collectors currently own limited-edition reproductions.
59% of collectors understand what an offset reproduction is.
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A STEP BY STEP GUIDE TO THE ART OF GICLÉE PRINTING
From The Mill Pond Press Companies |
Step 1
The
artist creates an original image, which the publisher chooses to reproduce in a fine art
print edition.
Step 2
Now
that we have a painting, the next step is to transfer the image in the painting to the
computer. There are two ways to do that. You can photograph the painting and scan the
photo on an electronic scanner to create a digital image, which can be digested by a
computer. The second method is to scan the painting itself, either with a scanner or a
digital camera. When thats finished, we have an electronic (digital) file of it that
can be manipulated on a computer to prepare to make the highest quality reproduction.
Step 3
At
this stage in the process, the person who is the technical equivalent of the artist in the
print shop takes over. This master color technician, who maneuvers his mouse as
effectively as the artist wields his paintbrush, stands the painting on his computer
monitor. Constantly glancing back and forth between the image on his monitor and the
painting, he manipulates the color in the computer to match the painting more closely.
From his years of experience, he knows just what color to add or subtract and just how to
change the values, or shades, or dark and light.
Step 4
When
he has adjusted the file to his satisfaction, he runs a small proof of the image to judge
his work. The proof is printed on the same equipment and on the same paper as the final
print will be. He views the proof next to the painting. If he is not satisfied, he returns
to his computer for more adjustments. At times, he will do this over and over until he is
happy with the proof image. That proof will be sent to the publisher for their critique
and then to the master artist for their final critique and approval.
Step 6
The print publisher, whether a
publishing company or the artist himself, has a great amount of input in the project. As
with any project involving color and images, art reproduction is often evaluated very
subjectively. Each person sees color a bit differently and considers different elements to
be the most important in the image. At this point, the publisher checks the proof. His
comments are reviewed with the master color technician, who must interpret them as
corrections to the digital file. When he has corrected and proofed to the publishers
satisfaction, a final full-size proof is printed. It will be the standard of comparison
for all subsequent prints in the edition. This final proof is sometimes called the BAT or
bon-a-tirer, French for "good to pull." |
Continued:
Step 6
With the BAT in hand, the edition can be
printed. This would be a good point in our tour to explore just how the ink jet printer
works. An ink-jet print is created when microscopically tiny drops of ink are sprayed onto
a roll or a sheet of paper or canvas(sometimes referred to as the "substrate").
These drops are fixed at a rate of a million per second through tiny nozzles in the print
head, which moves slowly above the substrate. The drops arrange themselves into shades of
color. This pattern is controlled by the master color technicians digital files.
As the ink is sprayed through the nozzles, the paper or canvas
moves, too. Depending on the particular model of ink jet printer, the substrate will be
either on a spinning drum or on a roll that is inched through the machine. As the ink
sprays and the substrate moves, an image begins to appear before your eyes. In fractions
of an inch, color prints onto the paper or canvas and slowly grows until the entire image
has been printed.
The microscopic dots, each no bigger than a blood cell, blend in a
pattern so fine that the eye cannot detect the arrangement. To the observer, the image
looks continuous - like an original painting. To enhance this effect, the image can be
printed on imported watercolor paper, artists canvas or any other substrate that
faithfully reproduces the original.
Unlike offset printing presses, which print many images in a short
period of time, the ink jet printer prints one image at a time, and each image takes at
least half an hour to complete, sometimes much longer. At theat pace, an edition can be
printed just a few at a time over the course of many months or one right after another, as
the publisher chooses.
The Final Step
Once the edition has been printed, the
publisher has a choice of several finishes. Because they are framed without glass, most
canvas prints are coated for additional UV protection and durability. Paper prints can be
straight trimmed or hand-torn with a deckled edge. Artists often choose to enhance their
print with hand applied brush strokes to highlight fright accents or surface texture. When
all of the finishing has been applied, the prints are each signed by the artist and
individually numbered, and the edition is complete! The next time the print appears, it
will be handsomely framed and look as brilliant and eye-catching as the original painting. |
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